a case studY

DigitalGlobe, Inc: New identity & 150+ additional projects

When DigitalGlobe and GeoEye, earth’s two largest commercial satellite imaging companies, combined, DigitalGlobe was selected as the name to keep and LUCID was enlisted in to rebrand the newly combined company. The goal was to integrate graphic elements from both identities to help ensure that employees and customers understood that senior leadership was going to truly fuse the two companies into a cohesive whole.

Project 1:

Create the new logo. The logo was designed to be a fusion of the two companies’ previous logos.

 
 

Project 2:

Help employees understand how and why the new logo was conceived…

 
 

LUCID wrote and produced a brief animation for the first combined all-hands meeting.

 

a new brand is more than a new logo

Over a two-year period, LUCID delivered a vast range of projects for DigitalGlobe. They included the conventional (e.g. business cards), and the less expected (e.g. design for the nose cone of a rocket). The samples below are the just tip of the iceberg; the full breadth of the work can only be seen from space.

 

Project 52: A multilayered iconography system

In total, LUCID developed over 200 icons for use in marketing, trade show displays, software applications, etc.

 

Project 54: Packaging for Digital Media Delivery

project #66: The nose cone of a rocket

LUCID was proud to watch live as our logo was propelled into outer space on the nose cone we designed.
The payload was WorldView-3, the highest resolution commercial imaging satellite in history.

 

project #100: An iPad app

The app’s opening screen displays a randomly selected satellite image, which then carries through your exploration of the app...

 

project #138: A print campaign

 
 

LUCID interviewed the staff members, wrote all the copy, photographed the subjects, and (of course) designed the print ads.

 

Project #50: A software application for searching DigitalGlobe’s imagery

Click to enlarge.

 

project #133: An intro video for a company division


DigitalGlobe asked LUCID to produce a slide-show style video, without voiceover, to illuminate the mission of the company’s ‘Seeing a better world’ program. We interviewed DG staff, wrote the script, developed a musical score, and produced this video.

Project #135: An employee recruiting microsite

We researched, conceived, wrote, designed, and built the website

Project #113. An ad campaign for a new satellite 

 
 

LUCID interviewed DigitalGlobe technical staff to ensure clear comprehension of the newest satellite’s technical innovations.
We then wrote the copy and designed the ad.

Project #132: A sub-brand for the Energy industry

 
 

Project #134: A microsite describing their quality program, named “A3C”.

We researched, conceived, wrote, designed, and built the website.

Please contact us to discuss your brand strategy and visual identity needs.